Mediacard
Helsinki Book Fair 2025
23–26 October Helsinki Expo and Convention Centre
The Helsinki Book Fair, the largest literary event in the Nordic countries, is an important meeting place for book lovers and industry professionals. It is also a nationally significant cultural forum where authors, scientists, experts, artists, decision-makers, and influencers discuss the phenomena of our time.
The Helsinki Book Fair 2024 attracted nearly 98,000 visitors together with the Wine & Food event and it was a record-breaking attendance! Event is also the largest event at Messukeskus in terms of visitor numbers. In 2025, the Helsinki Book Fair will celebrate its 25th anniversary with a record number of programs!
Be part of it — meet book lovers and industry professionals! At the Helsinki Book Fair, you can launch new releases, increase your brand visibility, and build valuable connections through face-to-face encounters!!
PRODUCT CATEGORIES
Publishers • Booksellers • Antiquarian book stores • Magazines • Comics • Museums, libraries • eBook • Associations, organisations, clubs • Maps, calendars, cards • Printing houses, graphic design • Multimedia, CDs, other video and audio recordings • Stamps • Other bookshop products • Training, officials, research institutes • Other products and services
TARGET GROUPS
Consumers interested in reading, literature, and culture, as well as industry professionals, influencers, and the media
Helsinki Book Fair on social media
Key figures
Helsinki Book Fair 2024
97725
Visitors
2000
Performers
426
Exhibitors
1786
Media and influencers
Visitor profile
Gender
77 % Female
20 % Male
87 % Returning visitors 14 % New visitors
Average age of visitors 52 years
Top reasons for attending
67 % To make purchases
52 % Programs featuring domestic perfomers
51 % Meeting authors and performers 44 % New releases from bookstores and publishers
Estimated spending on books over the next 3 months
29 % 20-50 €
20 % 50-100 €
The value of the shopping cart was approximately 62 €. Visitors purchased on average 4 books.
5
<strong>Average time spent at the fair (hours)</strong>
98
% of visitors satisfied with the event
88
% will definitely or probably return for the next Book Fair
Event map
The Helsinki Book Fair features a wide range of performers, programs, and industry participants. The event’s stand layout is organized by product categories, making it easier for visitors to find relevant exhibitors in one place. At the fair, you’ll meet tens of thousands of consumers with strong purchasing power — take advantage of the opportunities offered by face-to-face media!
Your company can participate with a stand in the exhibition area or as a partner. Explore the event areas and the diverse participation options available on our website.
Helsinki Book Fair will be held in the halls 6 and 7. At the same time in halls 1, 2 and 3 is Wine and Food fair. The visitors have access to all events with the same ticket.
Participation solution 2025
Choose the way to participate in the event!
You can rent exhibition space and customize your stand with your own brand identity, preferred structures, furniture, and technology. You can also take advantage of Messukeskus’s design and construction services. Contact us: design@messukeskus.com
Exhibiton space
| Stand size | Price of a corner stand / sq m |
|---|---|
| 4-100 sq m | € 149,50 sq m + VAT |
| 101-200 sq m | € 138 € sq m + VAT |
| 201-300 sq m | € 128 € sq m + VAT |
| over 300 sq m | € 118 € sq m + VAT |
The Exhibition Starter Package (€670) will be added to the order.
The Exhibition Starter Package includes:
- The environmental fee covers a share of the waste management costs. You may leave small waste items and your booth carpet rolled up at your stand. If the carpet is rented through Messukeskus, we will take care of this for you..
- A 16A 230V 3.6kW standard socket, including electricity consumption, installation, and dismantling.
- The visibility fee includes your company’s presence on the event website’s exhibitor list. You can also upload your company logo, add a link to your website, share information about your booth program, and provide other company details.
Event areas
Explore the different areas of the Helsinki Book Fair! As part of the Helsinki Book Fair, the Antiquarian Book Fair, Record Fair, and Collectors’ Area are also organized. In addition, the Helsinki Book Fair features a dedicated children’s area and a program tailored for kids!
Your company has the opportunity to become a partner for a specific area or stage — and make a lasting impression in a completely new way!
The Antiquarian Book Fair
The Antiquarian Book Fair has a tradition spanning over twenty years. Held annually in conjunction with the Helsinki Book Fair, the Antiquarian Book Fair is organized in collaboration with the Finnish Antiquarian Booksellers’ Association.
At the antiquarian section, visitors search for books that are no longer available in regular bookstores. While some are collectors, most are readers looking for something special to read and to enjoy the nostalgic charm of old books.
Collectors’ Area
The Collectors’ Area is an oasis that brings the world of collectibles, vintage treasures, and antiques alongside the Book Fair. Here you’ll find charming items such as paintings, glassware, decorative objects, posters, design gems, and postage stamps.
The area’s diverse exhibitors offer an inspiring selection that attracts both passionate collectors and lovers of interior design.
The Record Fair
The Record Fair features a strong lineup of leading Finnish specialty record stores, private collectors, and music associations.
Tens of thousands of vinyl records and CDs across various music genres are available. The fair offers recordings in all formats — including shellac records, LPs, singles, CDs, DVDs, and cassettes.
Event media
Visibility throughout the year
The channels of event media connect companies with their target audiences all year round.
A media channel with a strong relationship to its audience reaches effectively and leaves a lasting impression.
The event media of the fair supports brand building and product launches, increases awareness, and advances commercial goals. These channels help strengthen brand perception and enable successful interactions.
Fairs are the social media of real-life experiences and encounters — and an exceptionally powerful way to market and sell products or services.
Effective content reaches the target audience, enhances the customer experience, and amplifies the event’s impact within the desired demographic.
Harness the reach of event media!
Event media channels
The event media channels support brand building, increase awareness, and promote commercial goals – all year round!
Website
(3 months prior to the event)
+ 140 414 kävijää
+ 803 039 sivukatselua
Fair Club/newsletter
Fair Club + 25 869 newsletter subscribers
Fair magazine
Would you like to stand out more prominently among the event’s target audience?
Secure visibility for your company in the Helsinki Book Fair program magazine!
Newsletter
The Helsinki Book Fair newsletter, sent to members of the Book Fair Club, brings together the most important and interesting content for book lovers!
Messages are sent and read especially actively in the lead-up to the event — but also throughout the year.
Use this opportunity to attract visitors to your stand: share your special offers, new releases, or competitions.
You can also invite Book Fair Club members to visit your online store or brick-and-mortar shop!
Additional visibility for your brand during the event
Supplement your event participation with additional visibility. Direct visitors to your stand, inform about a new product, or remind them of your brand – a visual message will be remembered.
Floor stickers
Stand out with stickers in hallways, at entrances and in restrooms.
Programme promotions
Boost your company´s visibility during program breaks!
Digital displays at the event
Reach efficiently tens of thousands of visitors.
Impact through social media
Create visibility and engagement on the event’s social media channels
SUSTAINABILITY
Events in a responsible way
Helsinki Expo and Convention Centre is a sustainability pioneer in the events industry, actively working across social, economic, and environmental responsibility. Sustainability work is reported annually in line with the United Nations (UN) Sustainable Development Goals.
- We organise attractive and safe events together with our customers that enable encounters.
- We are committed to making sustainable choices in all our operations.
- We invest in wellbeing of our employees and partners and in a safe working environment. .
As well as creating experiences, events create jobs and support the economy. Last year’s events at the Helsinki Expo and Convention Centre generated a revenue stream of €245 million and 3 335 person-years of employment in the Helsinki metropolitan area.
Contact information
Contact us – together we will find the right participation solution for you!
Terms of participation
The terms below apply in addition to the general terms of participation of The Finnish Fair Corporation and terms of participation.
- The invoice for participation is due 21 August 2025.
- Expostart €650 (incl. socket 16A 230 V 3,6 kW and energy consumption, Publicity and environmental fee) is charged from all exhibitors.
- Any stand constructions exceeding 250 cm are considered additional advertising space and subject to an extra charge. Minimum charge is €450.
- Stands with two storeys: the square meters of the second storey are subject to a charge which is 50 % of the space rental.
Organiser
Helsinki Expo and Convention Centre, messukeskus.com
tel. +358 40 450 3250, customer.service@messukeskus.com
In cooperation with the Finnish Book Publishers Association and the Booksellers’ Association of Finland
- Joint stands: If the stand is used by several exhibitors, a Publicity and environmental fee €440 is charged from all exhibitors. The company in charge of making the reservation is required to manage all other invoices.
- An extra charge of 25 € + vat is charged if additional invoices need to be made when, for example, the space rental is paid by several companies, or the company contact information is being changed.
- VAT is added to all prices.
- Prices are valid until one month before the event.
- We charge €10 + VAT + a paper invoice fee for a paper invoice.