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Ad spots during Helsinki Book Fair

Reach your customers effectively during Helsinki Book Fair! Over 79,000 visitors visit the website during the event week.

Already know what you’re looking for?

 

🡪 Wedge your way to the topparade banner ad
🡪 Attract attention in the middlemid-content banner ad
🡪 Grab the reins on the front pageprogramme or product promotion
🡪 Guide to buy between breaksvisibility on programme breaks
🡪 Jump into the minds of our club membersnewsletter
🡪 Reach fans on social mediasocial media post

Want to know more?

Parade banner ad

You can book parade banner visibility on the most popular pages of the book fair. Banner is shown on the front page of the event, as well as on the ‘programme and exhibitors’ pages.

Nearly 60,000 unique visitors visit the website of the book fair during the event.

 

Material instructions

Size (desktop): 1200 x 300 px

Size (mobile): 300 x 300 px

File format: jpg, png or gif

URL: URL of the page, where banner should direct visitors to

Delivery of the materials: aineistot@messukeskus.com two weeks before the event

Campaign duration

2 weeks

Price

2,000 €

Mid-content banner ad

Using a mid-content banner, you can draw website visitors’ attention in the middle of the content. The banner can be seen on the front page of the event, as well as on the ‘programme and exhibitors’ pages.

 

Material instructions

Size (desktop): 900 x 112 px

Size (mobile): 300 x 300 px

File format: jpg, png or gif

URL: URL of the page, where banner should direct visitors to

Delivery of the materials: aineistot@messukeskus.com two weeks before the event

Campaign duration

2 weeks

Price

1,750 €

Get noticed at the biggest cultural event of the autumn

The Helsinki Book Fair is a national cultural forum with more than 1,000 performers from Finland and around the world.

Programme or product promotion

The front page is yours whenever you want it! Changes in programme and product promotions are effective in capturing visitors’ attention. This promotion reminds website visitors of programme numbers and products on the right-hand side of the website.

 

Material instructions

Size: 1600 x 900 px

Heading: max. 70 characters including spaces

File format: jpg or png

URL: URL of the page, where banner should direct visitors to

Delivery of the materials: aineistot@messukeskus.com two weeks before the event

Price

250 €

Visibility on programme breaks

Bring attention to your company during programme breaks! The programmes and the ads between them will remain on the site as recordings after the event.

 

Material instructions

Max duration of the ad: 30 seconds

File format: mp4 1080p25/p50, 1920 x 1080

Naming the material: Company_Ad_Length_in_secs

Delivery of the materials

The material must be downloaded to Dropbox two weeks before the event. Link  to Dropbox >>

Please contact Niko Kurola for more information regarding the material

Campaign duration

50 + 50 screens (stream + live)

Price

1,500 €

days

stages

performers

Reach the Book Fair club members through a newsletter

The heart of the book fair club is the newsletter sent to its members. Messages are sent and read actively especially before the event, but also outside the fair all year round. Attract visitors to your stand by telling them about offers, news or competitions. You can also easily drive traffic to your online or brick-and-mortar store!

 

Material instructions

Size (banner): 300 x 300 px

Length (text): 150 characters & link

File format: jpg or png

Delivery of the materials: aineistot@messukeskus.com latest by separately agreed date

Distribution

There are a total of over 25,000 club members (04/2023).

Price

1,200 €

Social media promotion

You have the opportunity to gain visibility on the Book Fair’s Facebook page. The post can be tied to fair participation or other current events.

 

Material instructions

Size (photo): 1080 x 1080 px

Length (text): 150 characters & link

File format: jpg or png

Delivery of the materials: aineistot@messukeskus.com latest by separately agreed date

Distribution

The event’s Facebook page has a total of over 23,000 likes (04/2023).

Price

500€

Hanne Lindroos
Sales Manager
+358 40 861 5151
hanne.lindroos@messukeskus.com

How to best reach Helsinki Book Fair visitors?

Let’s work together to find the right option for you!

Contact me