Ad spots during Helsinki Book Fair

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🡪 Wedge your way to the top – parade banner ad
🡪 Attract attention in the middle – mid-content banner ad
🡪 Grab the reins on the front page – programme or product promotion
🡪 Guide to buy between breaks – visibility on programme breaks
🡪 Jump into the minds of our club members – newsletter
🡪 Reach fans on social media – social media post

You can book parade banner visibility on the most popular pages of the book fair. Banner is shown on the front page of the event, as well as on the ‘programme and exhibitors’ pages.

Nearly 60,000 unique visitors visit the website of the book fair during the event.

Material instructions

⦾ Size (desktop): 1200 x 300 px

⦾ Size (mobile): 300 x 300 px

⦾ File format: jpg, png or gif

⦾ URL: URL of the page, where banner should direct visitors to

⦾ Delivery of the materials: aineistot@messukeskus.com two weeks before the event

Campaign duration

⦾ 2 weeks

Price

⦾ 2,000 €

Using a mid-content banner, you can draw website visitors’ attention in the middle of the content. The banner can be seen on the front page of the event, as well as on the ‘programme and exhibitors’ pages.

Material instructions

⦾ Size (desktop): 900 x 112 px

⦾ Size (mobile): 300 x 300 px

⦾ File format: jpg, png or gif

⦾ URL: URL of the page, where banner should direct visitors to

⦾ Delivery of the materials: aineistot@messukeskus.com two weeks before the event

Campaign duration

⦾ 2 weeks

Price

⦾ 1,750 €

The front page is yours whenever you want it! Changes in programme and product promotions are effective in capturing visitors’ attention. This promotion reminds website visitors of programme numbers and products on the right-hand side of the website.

Material instructions

⦾ Size: 1600 x 900 px

⦾ Heading: max. 70 characters including spaces

⦾ File format: jpg or png

⦾ URL: URL of the page, where banner should direct visitors to

⦾ Delivery of the materials: aineistot@messukeskus.com two weeks before the event

Price

⦾ 250 €

Bring attention to your company during programme breaks! The programmes and the ads between them will remain on the site as recordings after the event.

Material instructions

⦾ Max duration of the ad: 30 seconds

⦾ File format: mp4 1080p25/p50, 1920 x 1080

⦾ Naming the material: Company_Ad_Length_in_secs

Delivery of the materials

⦾ The material must be downloaded to Dropbox two weeks before the event. Link  to Dropbox >>

⦾ Please contact Niko Kurola for more information regarding the material

Campaign duration

⦾ 50 + 50 screens (stream + live)

Price

⦾ 1,500 €

The heart of the book fair club is the newsletter sent to its members. Messages are sent and read actively especially before the event, but also outside the fair all year round. Attract visitors to your stand by telling them about offers, news or competitions. You can also easily drive traffic to your online or brick-and-mortar store!

Material instructions

⦾ Size (banner): 300 x 300 px

⦾ Length (text): 150 characters & link

⦾ File format: jpg or png

⦾ Delivery of the materials: aineistot@messukeskus.com latest by separately agreed date

Distribution

⦾ There are a total of over 25,000 club members (04/2023).

Price

⦾ 1,200 €

You have the opportunity to gain visibility on the Book Fair’s Facebook page. The post can be tied to fair participation or other current events.

Material instructions

⦾ Size (photo): 1080 x 1080 px

⦾ Length (text): 150 characters & link

⦾ File format: jpg or png

⦾ Delivery of the materials: aineistot@messukeskus.com latest by separately agreed date

Distribution

⦾ The event’s Facebook page has a total of over 23,000 likes (04/2023).

Price

⦾ 500€