Ad spots during Helsinki Book Fair
Reach your customers effectively during Helsinki Book Fair! Over 79,000 visitors visit the website during the event week.
Do you already know what you’re looking for?
🡪 Improve ranking in search engines – article & banner
🡪 Catch the eyes on stage – visibility on the event stage
🡪 Guide to buy between programmes – visibility on programme breaks
🡪 Jump to the top with a banner – visibility on parade banner
🡪 Take over the front page /strong> – programme or sale promotion
Visibility on the event stage
The ad is also shown at the fair on the big screen of the Senate Square stage.
This has been requested!
Material instructions
⦾ Size: 250 x 250 px, max 150 kt
⦾ File format: jpg, png tai gif
⦾ Direction: a link to which you want the ad spot to lead
⦾ Deliver the material to aineistot@messukeskus.com by 24 October
Campaign time
⦾ Ad is scheduled for the duration of the program
Price
⦾ 250 €
Article + banner
An article gives your company or book a search engine-optimised visibility. An article allows you to tell more about, for example, a certain author and the banner on the page directs the visitor to buy the book.
Material instructions for an article
⦾ The ideal length of an article is 2,500 – 3,500 characters. Attach possible links and images with the material
⦾ An example article Korkeintaan vähän väsynyt, where the length of the article, including spaces, header, etc., is slightly over 2,500 characters.
⦾ One or more images may be included – our marketing team will make the final layout
Material instructions for a banner
⦾ Size (desktop): 980 x 250 px, max 150 kt
⦾ Size (mobile): 300 x 250 px, max 100 kt (Note! Also deliver a mobile banner)
⦾ File format: – jpg, png tai gif
⦾ Deliver the material: – aineistot@messukeskus.com by 24 October
Campaign time
⦾ Banner 2 weeks, the article stays on the page
Price
⦾ 2,500 €
Visibility on programme breaks
Draw attention between the programme numbers and get visibility for your company on programme breaks! The programmes and the ads between them will remain on the site as recordings after the event.
Material instructions
⦾ Maximum duration of the ad: 30 seconds
⦾ File format: mp4 1080p25/p50, 1920 x 1080
⦾ Naming of the material: Company_Ad_LengthInSeconds
Delivery of materials
⦾ The material should be downloaded to Dropbox by 20 October. The Dropbox link will be updated here soon.
⦾ For more information about the material, please contact Niko Kurola niko.kurola@svv.fi
Campaign time
⦾ 50 + 50 screens (stream + live)
Price
⦾ 1,500 €
Get noticed at the biggest cultural event of the autumn
The Helsinki Book Fair is a national cultural forum with more than 1,000 performers from Finland and around the world.
Parade
You can book parade banner visibility on the most popular pages of the book fair. Banner is shown on the front page of the event, as well as on the ‘programme and exhibitors’ pages.
Nearly 60,000 unique visitors visit the website of the book fair during the event.
Material instructions
⦾ Size (desktop): 980 x 250 px, max 150 kt
⦾ Size (mobile): 300 x 250 px, max 100 kt (Note! Also deliver a mobile banner)
⦾ File format: jpg, png, gif
⦾ Direction: a link to which you want the ad spot to lead
⦾ Deliver the material to: aineistot@messukeskus.com by 24 October
Campaign time
⦾ 2 weeks
Price
⦾ 2,000 €
Programme or sale promotion
Take over the front page when you want. Changing programme and sale promotions are effective in attracting visitors’ attention. A programme & sale promotion reminds website visitors of programme numbers and sales on the right-hand side of the website.
Material instructions
⦾ Size: 1600 x 900 px
⦾ Heading: max. 70 merkkiä välilyönteineen
⦾ File format: jpg tai png
⦾ Direction: a link to which you want the ad spot to lead
⦾ Deliver the material to: aineistot@messukeskus.com by 24 October
Price
⦾ 250 €
Hanne Lindroos
Sales Manager
+358 40 861 5151
How to best reach Helsinki Book Fair visitors?
Contact us and together we will find the option that suits you the best!